Jack Brotherton-Ratcliffe, who has died aged 90, co-founded the Croudace group of companies, one of the biggest and most successful privately-owned construction companies in Britain.
The thumbnail picture is accompanied by this summary: Innovative building tycoon who prospered in the 1980s property boom but insisted on an ethical approach. Implied is that ethics is not necessary for prospering, and that ethics do not preclude prospering.
Published: 5:56PM GMT 28 Feb 2010 - London Telegraph
He enjoyed a colourful and successful career in the wartime RAF, piloting Liberators and Halifaxes on more than 90 operations during 1943 and 1944, and ending the war as a squadron-leader. For his exploits he was awarded the DSO.
John Brotherton-Ratcliffe, known as Jack, was born on November 18 1919, the fifth of a family of seven. His early years were spent in Ealing and later Kenley, with a year in Belgium when he was six to ensure he could speak his French mother's language.
At Harrow, Ratcliffe had mixed success, excelling in gymnastics and electro-mechanics. He was in the Officer Training Corps and had a keen interest in flying, building a kit aircraft, the "Flying Flea", which had a very dubious safety record. Fortunately, before he and his brothers could test it, their father confiscated the propeller.
In 1938 he went up to Balliol College, Oxford to read Physics and learned to fly with the University Air Squadron. At the outbreak of war he joined the RAF and completed his training at Cranwell before becoming a flying instructor. In July 1941 he left for South Africa where he trained pilots at an air school in the Transvaal. After two years he moved to the Middle East and converted to the Liberator heavy bomber.
Ratcliffe joined No 148 Squadron at Gambut in Libya in April 1943. The squadron had a special duties role, its main task being to drop arms and agents into the Balkans where partisans were operating. When not engaged on these missions Ratcliffe carried out bombing raids on targets in Italy and southern Europe. On October 21 1943 he unexpectedly found himself detailed to fly a Dakota to a remote landing strip in Greece where he was to pick up 26 people before flying back to Gambut. He had never flown the aircraft type before and, after two brief familiarisation sorties, he completed the operation successfully.
Ratcliffe had completed almost 70 operations when No 148 replaced its Liberators with the Halifax, flying from an airfield in southern Italy. Returning from an abortive supply-dropping operation over Yugoslavia, severe weather and a shortage of fuel forced the crew to bale out and they were rescued from the Gulf of Taranto.
Bale out?
Six weeks later, on January 10 1944, Ratcliffe and his crew were detailed to make two drops to partisans in Albania and Greece. On the outward journey one of the four engines failed but the crew pressed on. After making the first drop, Ratcliffe flew on to the second dropping zone in a valley. Another engine failed and the aircraft was unable to climb away so he ordered his crew to bale out. Ratcliffe remained at the controls until the last man had left, by which time the aircraft was too low for him to parachute to safety and he was forced to make a crash landing in a maize field. The crew managed to join up and make contact with Greek partisans and their British liaison officer who took them back to his base in the mountains. After spending a few weeks in hiding, Ratcliffe and his crew were picked up by the Royal Navy and taken to Italy. He was awarded the DSO for "his skill, courage and devotion to duty".
In July 1944, Ratcliffe left No148 and served with a mobile operations wing in Italy. He was released from the RAF as a squadron leader in December 1945. He trained on Liberators and Halifaxes and in 1943 moved to Libya from where he flew supplies to rebel groups across the Balkans, and also undertook bombing missions.
After the war, not wanting to resume his undergraduate career, Ratcliffe joined his next door neighbour, Oliver Croudace, in his fledgling construction company. At once Ratcliffe saw the opportunities both for renovation and for new council and private housing in the South East, by then scarred by bomb damage and years of neglect, and where a strong political drive for more houses meant that planning restrictions were few.
Ratcliffe bought out his partner and began rapidly to expand Croudace's business, gearing it up for the acquisition of sites for private housing. In 1946 the groundbreaking New Towns Act had heralded the incoming Labour government's political dynamic for town and country development, and the subsequent Conservative governments of the 1950s continued housing policies which among other things facilitated the release of land for building.
During these years Ratcliffe rode the crest of a wave, achieving large-scale success with contracts for developments in Surrey and, especially, in the development of Crawley New Town. An innovator in his style of management, Ratcliffe pioneered the introduction of time and motion studies on building sites, supported by centralised formal control systems. These far-sighted methods enabled him to collect and accurately evaluate data for forecasting project profitability, and so radically to increase Croudace's business during a series of building booms in both the private and local authority sectors. Ratcliffe continued to respond to new commercial challenges, and with his 1974 acquisition of Maybrook, an ailing property investment company, he added a new arm to Croudace's operations, enabling it to continue to prosper through the property sector's golden years in the 1980s.
Despite the inevitable periods of economic recession, which saw so many of his competitors fail, Ratcliffe's firm control and lucid appreciation of his market enabled him to sustain his company's success. In all his business dealings Ratcliffe insisted on an ethical approach, in part a consequence of his admiration for his great-uncle, the last Lord Brotherton, a philanthropist and successful industrialist in his native Yorkshire. A humanist and dedicated family man, Ratcliffe was generous both with his wealth and with his time, while eschewing any desire for public recognition.
Jack Brotherton-Ratcliffe, who died on Christmas Eve, married, in 1945, Rona Greengrass. She predeceased him in 1995. Their two sons and two daughters survive him.
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