Sunday, December 22, 2013

Edgar M. Bronfman, Who Built a Bigger, More Elegant Seagram




As president of the World Jewish Congress, from 1981 until 2007, Mr. Bronfman turned a loose, cautious federation of Jewish groups in 66 countries into a more focused, confrontational organization. Under his leadership, the Congress pressed the Soviet Union to improve conditions for Jews living within its borders and to allow freer emigration. Spurred by Mr. Bronfman, the Congress led efforts to expose the hidden Nazi past of Kurt Waldheim, the former secretary general of the United Nations who became president of Austria. And it campaigned successfully to force Swiss banks to make restitutions of more than a billion dollars to the relatives of German death camp victims who deposited their savings in Switzerland before World War II

Mr. Bronfman shrugged off criticism from those who feared that his aggressive tactics were risking an anti-Semitic backlash. “The answer isn’t to say, ‘Don’t make trouble,’ and hide our heads in the sand,” he wrote in his 1998 memoir, “Good Spirits: The Making of a Businessman.” “We may not earn the friendship of others, but we will demand their respect.”

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